‘Hard slog’ at the markets to million-dollar business: Aussie sisters behind best selling jewellery brand share road to success

The sisters behind a jewellery brand beloved by celebrities both at home and abroad have revealed how they turned their “hobby” of designing jewellery to sell at Salamanca markets in Tasmania into a celebrity-loved jewellery empire. Hannah, 33, and Rachel Vasicek, 28, from Hobart, have almost always had a fascination with jewellery.

“To this day, despite recognition in awards, the biggest pinch-me moment has to be simply walking down the street and seeing people wearing our jewellery or carrying a Francesca bag,” Rachel says. “Something that really stands out to Hannah and I is usually when we board a flight and you see women’s arms reaching up to the overhead compartment and seeing an iconic Francesca bracelet stack. It makes us so happy.

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