Investors are starting to freak out about the amount of their activity that's being monitored and monetized by investment banks

, such as what types of customers have been historically interested in certain bonds.

"The sell side and the buy side need to have a conversation about data and ownership," said Anthony Tassone, the founder of communications platform GreenKey."If we back up a little bit, with the exposure to machine learning and data scientists, the sell side is hiring data scientists like they were developers 15 years ago. There's an explosion of unstructured data at these institutions.

that while many clients like the analytics banks are providing around their own data, customers are incredibly uneasy about having their own data shared with others.

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