Gen X are at a crossroads in their personal lives. Wedged between Baby Boomers and millennials, this generation is in the. They're largely responsible for caring for their aging parents while providing for their school-aged children, all while managing their own lives, careers and health.That's why an increasing number of companies across the globe are rolling out benefits that address specific mid-life health and lifestyle concerns.
Employers are increasingly trying to adapt to the evolving needs of their employees as they progress through their lives and careers, says, the chief executive officer of Next Level Benefits, a Pennsylvania, US-based HR consultancy."Companies are looking at their workforce demographics and they're asking: where is this person in their life? What are they facing? And how can we invest our benefit dollars in purposeful ways?", mid-life benefits meet Gen X workers where they are.
What you often find is that when people are in a crisis, they need a higher touch – Scott Floyd, Cisco
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