Big Tech earnings have been strong, but Apple is about to answer the thousand-dollar question

While the stock market reactions may not prove it, Big Tech is four-for-four so far this earnings reporting season.

Results from other companies in recent weeks have painted a mixed picture of consumer spending. Visa Inc. V, -0.87%, Mastercard Inc. MA, -0.14% and American Express Co. AXP, -1.42% say that spending remains resilient, but there are also signs that cracks are starting to form in categories deemed non-essential. Just look at Align Technology Inc. ALGN, +0.

Apple’s report could also highlight the impact of currency on corporate results, as the company generates more than half of its revenue internationally. The week ahead will also shed light on how consumers’ dining preferences have evolved in the current economy. Starbucks Corp. SBUX, -0.70%, Dine Brands Global Inc. DIN, -0.12%, Cheesecake Factory Inc. CAKE, -0.47% and Sweetgreen Inc. SG, +0.59% are among names on the docket. Plus, amid concerns about the impact of GLP-1 drugs such as Ozempic and Wegovy on eating habits, Kraft Heinz Co.’s management will be in the spotlight.

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