Vision insurers have rigged the market to get you to buy their glasses

include Armani, Brooks Bros., Burberry, Chanel, Oliver Peoples, Persol, Polo Ralph Lauren and Ray-Ban.

Butler described to me a system by which the big vision plans try to influence where you shop and what you buy, in some cases by greasing the palms of optometrists and opticians to boost sales of their own products.He said the plans often shortchange optometrists in reimbursing for eye exams, with payments as low as $50. This keeps optometrists focused on sales of high-priced frames and lenses to cover overhead and meet expenses.Let’s say you’re a VSP member.

I spoke with more than a dozen optometrists and opticians. They told me that Rancho Cordova-based VSP, which is by far the largest vision-benefit provider with nearly 90 million members, is the most aggressive at promoting its own brands with payments to opticians. He said VSP can provide “more value” to members by giving deeper discounts for the company’s own frames. He also acknowledged that optometrists receive larger reimbursements for selling VSP’s Marchon eyewear and affiliated brands.

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How vision plans rig the eyewear market while keeping consumers in the dark'People tend to think of the vision plans offered by employers as being like any other health insurance. They’re not.' Davidlaz is out with his newest column on how the eyewear industry 'is characterized by consolidation, self-interest and price-fixing.' Previously, he's asked: Just how badly are we being ripped off on eyewear? The answer, from those with first-hand experience: a lot. Davidlaz My doctors have been super awesome about writing all my referrals and stuff for eye doctors in a way that'll get it covered by my regular insurance, but even after ther visit, even the most basic frames and scratch resistant lenses are far above what my 'vision coverage' covers. Davidlaz Truly
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