New York Times rides on ad market recovery to beat quarterly revenue expectations

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Indonesia Berita Berita

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The New York Times has been promoting its bundled offerings of news, entertainment and lifestyle articles as well as podcasts as it looks to attract and retain subscribers

surpassed revenue estimates for the third quarter on Wednesday as the advertising market picked up and more subscribers switched to its higher-priced bundles.

The company reported revenue of $598.3-million for the third quarter, above analysts’ average estimate of $589.4-million, according to LSEG data. Strong results by technology giants Meta and Alphabet have signalled a rebound in the advertising market as firms which were earlier bogged down by high interest rates are gradually increasing enterprise spend.

The company reported average revenue per user for bundled subscriptions of $12.81, compared with a total digital-only ARPU of $9.28.

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