Ferrari accelerates business, family affairs in new campaign

📆 09/11/2023 19.22.00
📰 LuxuryDaily

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Brand messaging focuses on legacy, delving into how heritage defines and sets the company apart with assets starring the son and great-grandson of the Italian automaker’s founder.

Members of the founding family share an exclusive look into what it is like to take part in a tight brand community, fronting action-packed assets.

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