Negative Market Sentiment Impacts Cloud Uptake

This creates an opportunity for those in the local cloud and sovereign cloud space. As for AI, it’s not something Routed is investing heavily in, choosing to focus instead on other areas that benefit more businesses locally. Let’s be frank, 2023 has been a rough year for customers and businesses alike and those hoping the state of the world’s finances will get better, may want to prepare for worse in the year ahead.

“While this is not specifically a South African thing, or even unique to IT, there does appear to be a general negativity in the market. One area where this may be playing a role is in the uptake of cloud, as the tightening of the belts is to the detriment of the hyperscale cloud providers, who are now beginning to appear expensive,” explains managing director at Routed, Andrew Cruise (pictured). It’s not just the tightening of belts that is negatively impacting the hyperscaler’s coffers thoug

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