As you stroll through your local supermarket or Costco, you may notice an explosion of vibrant spices, sauces, and packaged foods that whisk you away to India, China, Peru or the Caribbean. Afound that nearly half of Americans reported seeing more international options on their store shelves compared to five years ago, as global flavors move beyond the ethnic food aisle.
For his family, Amin says, Deep is more than just a business. “It's our life and lifestyle. We spend time at the office together every day and go home and see each other in a more personal setting. We work late nights and weekends. This means we share moments of joy and celebration, but also hardship and stress. It can be challenging, but I am grateful for the time I get to spend with them,” he says.
“As first-generation Afghan-Americans growing up in the Midwest, food served as a vital link to our Middle Eastern heritage,” said the Sajady sisters in an exclusive interview with me. “It felt only natural for us to extend this love for food to a broader community.” “Today, 100% of our team comes from a minority or multi-ethnic background and over 80% of the team is Black or Latino,” said Basir in an exclusive interview with me. “I really love the fact that we are all able to come into work, celebrate the people and places that make our food special, and be our authentic selves.”
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