Performing well as a business and reaching out to the community are becoming one and the same

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Building a culture around purpose and making a positive impact can help differentiate your organization from competitors as you retain and recruit employees in a challenging job market

Mark Hickman is the managing director for Sage in North America, a leader in accounting, financial, HR and payroll technology for small and medium-sized businesses.

Workers today are expecting companies to step up in bigger ways. For younger employees, it’s not “if” a company gives back, but “how.” Successfully building a modern employee experience in today’s competitive market requires combining a business’ purpose with community impact; the cornerstone of the type of employee experience that workers expect.There is a direct link between purpose and a positive employee experience.

Rather than trying to develop an overarching plan that considers the cultural, political and socioeconomic conditions of various regions, organizations should begin by listening to their own employees. Businesses can conduct an employee engagement survey to understand individual priorities, the causes that resonate the most with them and where and how the organization can provide support.

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