Over the past decade Honor has tried a handful of times to launch its smartphone brand in South Africa, whether that be as an online-only offering, under the banner of its former parent company, or more recently post-COVID.
One of the more interesting aspects of the brand he shared is just how high South Africa ranks compared to other territories across the globe. Unpacking the metrics as to why SA ranks as high as it does, Zhou highlighted that it’s more than just shipments and sales.
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