The tech giant's CEO, who is putting 'everything on the line' to challenge CEO Elon Musk, says Xiaomi's EV will recreate the thrill of driving a sports car.Xiaomi founder and CEO Lei Jun speaks at an event on the company's first electric vehicle SU7, in Beijing, China December 28, 2023. / Photo: Reuters
Xiaomi is known worldwide for its affordable smartphones and sleek home appliances, and CEO Lei Jun says the SU7 EV is"putting its reputation on the line" to challenge Chinese car giant BYD and Elon Musk's Tesla. Xiaomi is the world's third-biggest smartphone maker, and its experience in that sector has helped shape its EV strategy.
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