The firm rebranded from 'Standard Life Aberdeen' to 'Abrdn' in 2021 and has faced many jokes about the name change since then.
, which was rebranded from 'Standard Life Aberdeen', amounts to "corporate bullying," the firm's chief investment officer Peter Branner said. "I understand that corporate bullying to some extent is part of the game with the press, even though it's a little childish to keep hammering the missing vowels in our name," he said.
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