Rachel Bartholomew, founder and CEO at Hyivy Health, stands in her Kitchener, Ont. headquarters holding the Floora, the company’s Bluetooth-connected pelvic rehabilitation device.Not many people decide to pursue a business idea while undergoing cancer treatment, but Rachel Bartholomew was determined to address the gender health gaps she uncovered firsthand.
“I was very much going through the struggles of, ‘How do I pitch something for a vagina to a roomful of men?’” says Ms. Bartholomew. “There’s a lot of education and external validation they need to even consider this an issue, partially because we’re pitching to the wrong gender.”While Ms. Bartholomew was able to raise multiple rounds of investments, it was difficult, and she was motivated to connect with like-minded companies and help them get to the next stage.
“Ignoring women’s health comes at a real cost because women make enormous contributions to the society in which we live,” she adds. “The biggest return to the economy would be investing in women’s health.”from McKinsey & Company, investments addressing the women’s health gap could potentially boost the global economy by $1-trillion annually by 2040.
“It’s normalized, instead of questioning things, starting conversations, having more innovation and products,” she says.
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