The Impact of AI on Creative Sectors: Insights from Business Leaders

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Technology Berita

AI,Creative Sectors,Business Leaders

A study conducted by Autodesk reveals the attitudes of business leaders towards AI in creative sectors such as media, entertainment, design, and manufacturing. The majority of respondents believe that AI will enhance their industry and become essential within the next few years.

The question of how AI will impact on the creative sectors and what it means for those in training has been one of the most hotly debated topics of the year.

“Being able to work with and harness AI, whether it’s in art, development, or game planning, will be an important skill set in the future,” Ji-Woong Hong, executive vice president of BF Production at mobile and online game developer COM2US, told Autodesk. “Additionally, technical artists and data scientists who can use AI models to predict the viability of different business models will also be valuable.

Opinions on the destabilising effect of AI were split fairly evenly: 16% strongly agreed that AI was a threat, 16% strongly disagreed, while 25% somewhat agreed and 24% somewhat disagreed. Overall, the survey found trust in AI to be"extraordinarily high", with 76% of respondents saying they trust the technology for their industry. However, some cautious skepticism emerged in interviews with business leaders and experts.

As for Autodesk's own tools, the company noted that the beta version of a Maya automation tool that helps artists manage their scene data led to a 60% increase in the number of users interested in the beta version over the course of just a few months, a spike that is unprecedented in the history of the company’s beta launches.

 

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