Collapse of Ellies points to much larger issue in SA’s world of business development

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Buntu-Power Ellies Elon-Musk Eskom Iphone Jon-Cher Berita

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Instead of investing in the development of their brand, Ellies products just sat on a random shelf somewhere in a Builders Warehouse.

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Ellies, JSE-listed electronics manufacturer, to be liquidated after failed business rescue effortsJSE-listed electronics manufacturer and distributor Ellies is being liquidated after business rescue efforts failed to bear fruit. The company announced that attempts to resuscitate the business had gone belly up.
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