You know what they say: A green home is a clean home. Or at least that’s what they’re starting to say. In recent years, consumer demand for green household cleaning products has surged. According to a report by Grand View Research, the $4 billion market is expected to triple to $12 billion by 2027, growing at a 15.7% CAGR. This rapid expansion underscores the increasing popularity and adoption of environmentally-conscious solutions.
The greatest challenge Evans has faced with her company was in 2015, when she also was pregnant with her first child. Branch Basics had to shut the company down due to a supplier issue, letting go of 10 employees.“It was a heart-wrenching experience, as we all felt like family, working toward the same goal of educating and inspiring others to remove toxins and experience ‘the power of pure,’” Evans says. “From a business standpoint, the company was essentially dead.
Yoo became passionate about curbing her own waste and single-use plastic consumption after learning about the microplastics in our food and drinking water. That’s when she realized that she could provide consumers with better choices. She adopted an intense focus on innovation and creating unprecedented product formats like dry tablets that come packaged in paper.
“Protecting the planet has always been important to me. I grew up with a deep respect for nature and was raised with the principles of ‘be humble, be kind, get the work done,’” said Tru Earth’s CEO Brad Liski in an exclusive interview with me. “At Tru Earth, it’s easy for me to live these values every day.”
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