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Backers base decisions on their belief in you as a person as much as, if not more than, their belief in your business model. In other words, a decent business model from someone they know tends to beat a killer idea from a stranger. So, are you talking to people who know you? Are you building relationships in a way where they’re getting to know you better? At the beginning of the startup phase,
The most critical step to raising capital is raising trust in your business, which I overcame with sheer belief in what we were offering. It also takes accepting that mistakes will be made along the way but understanding that the right investors and clients are out there as long as you maintain integrity for your brand, knowing you’re on the right track. –
Overthinking, perfectionism and fear of failure or looking foolish can drive people to pitch deck obsession. It’s better to just get out and talk to investors, bankers, founders and others to get feedback. Quantity over quality. Get the word out and get as much feedback as possible. Capital follows. –