SEOUL : The creative director behind the girl band NewJeans has found online fame after a tearful, profanity-laced news conference in which she slammed some of K-pop's most powerful executives as"middle-aged jerks".
Min, 44, hit back in a news conference on Thursday that drew empathy online from young working men and women who compared her story with their own experiences with unreasonable and jealous bosses who either took credit for their work or failed to acknowledge it fairly. Min, speaking off the cuff and often breaking down in tears, candidly shared her frustrations for more than two hours.
"Women who have truly worked and experienced being undermined by men, along with the dirty side of office politics, could never speak ill of Min Hee-jin," a South Korean woman said on social media platform X. NewJeans, a K-pop phenomenon that made its debut in 2022 and whose members are all under 20, is among HYBE's most successful K-pop groups along with BTS.
Min said HYBE chairman Bang never congratulated her on NewJeans' debut and that the parent company had given promotional priority to another of its K-pop groups, Le Sserafim.Some experts criticised both Min and HYBE over a scandal that has gripped much of South Korea.
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