The spiralling costs of baby essentials, such as formula milk, have led to parents taking drastic action to make ends meet Standing in the supermarket aisle in front of a wall of baby formula, Alisha looks down at one of the bright yellow security tags clamped on the boxes. Her four-month-old baby Jayden is crying while her daughter Keira, five, stares up at her. Jayden is starving.
The film, the focus of a Crowdfunder launched today, explores the heart-breaking reality for so many new parents, especially single mums, trying to survive. In writing the script, Naomi realised how lucky she was to be able to breastfeed her son, now 15. ‘Formula milk can cost up to £18 in shops now,’ Naomi, 40, explains. ‘With the amount of money that bottles and bottle cleaning equipment costs, I just would not have been able to afford it.