Honda dominated the Canadian automotive headlines the week of April 29. The automaker did so on both ends of the spectrum, hinting that its cuts to dealer margins might not be “set in stone,” and explaining why it chose Canada for a $15-billion electric-vehicle production investment.1. More about those Honda Canada margin cuts
“This was a difficult decision, but we’re going to continue to work with to find a solution,” Leclerc told Automotive News Canada in Alliston, Ont. Honda Motor Co.’s calculated bet to double down on Ontario with a $15 billion investment in a “comprehensive” electric-vehicle battery supply chain pitted production subsidies offered in the United States, against Canadian tax credits unlikely to fully level the playing field.
“It’s guaranteed money,” Leclerc told Automotive News Canada, unlike in the United States where subsidies could disappear if politicians in Washington shelve the IRA. Stellantis says it has discontinued production of the Ram 1500 Classic pickup for the Canadian market.
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Ram 1500 Classic no longer produced for Canadian marketpThe automaker made the announcement April 26. It said in a news release that the current inventory of 2023 model year trucks will sell through 2024. /p
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