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Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings miss

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Earnings Berita

United States,Howard Schultz,Starbucks Corp

In its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.

Former Starbucks CEO Howard Schultz said the chain needs to fix its U.S. store experience to win back customers.

Schultz, who no longer has a formal role within Starbucks, wrote that the company needs to improve its mobile order and pay experience and overhaul how it creates new drinks to focus on premium items that set it apart.

 

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