Already a subscriber?Google’s shift to artificial intelligence-based search means most businesses will have to transform their online presence to give the AI the sort of information it wants, the co-founder of one of Australia’s largest digital marketing agencies says.
Last week, Google started using Gemini to power search results in the US, promising that “over a billion” users will beSome search queries in the US now feature an “AI overview” at the top of the search, which summarises the content of multiple websites into a single response and then lists the websites from which that information was gleaned.Adjusting website content
For Joe Hanlon, publisher at the search-driven comparison site WhistleOut, getting into the AI overview looks likely to be the new holy grail of online marketing, and could give a huge boost for companies that pull it off.The current holy grail, or “position zero” on the Google search page, is Google’s “featured snippet”, which typically lifts bullet points of information directly from a website, and places them as an answer to a search query above the normal search results.
In a good sign for the future under AI summaries, Mr Hanlon said everyone wanted to be featured as a snippet because the click-through traffic was so high. Mr Vlasakakis said Google would probably continue with the “hybrid” approach to search results it was already using in the United States, with AI results appearing together with traditional search results.
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