Africa: Tobacco and Nicotine Industry Tactics Addict Youth for Life

," a report highlighting how the tobacco and nicotine industry designs products, implements marketing campaigns and works to shape policy environments to help them addict the world's youth.

Despite significant progress in reducing tobacco use, the emergence of e-cigarettes and other new tobacco and nicotine products present a grave threat to youth and tobacco control. Studies demonstrate that e-cigarette use increases conventional cigarette use, particularly among non-smoking youth, by nearly three times.

"These industries are intentionally designing products and utilizing marketing strategies that appeal directly to children," said Dr Ruediger Krech, Director, WHO Director of Health Promotion."The use of child-friendly flavours like cotton candy and bubblegum, combined with sleek and colourful designs that resemble toys, is a blatant attempt to addict young people to these harmful products.

"Addicted youth represent a lifetime of profits to the industry," said Jorge Alday, Director, STOP at Vital Strategies."That's why the industry aggressively lobbies to create an environment that makes it cheap, attractive and easy for youth to get hooked. If policy makers don't act, current and future generations may be facing a new wave of harms, characterized by addiction to and use of many tobacco and nicotine products, including cigarettes.

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