Fast food companies look to put the value back in value meal

The industry's prices have increased at a higher rate than grocery bills and gas prices over the last several years, Axios' Han NicholsBurger King is poised to debut a $5 value meal that includes a choice of three sandwiches plus nuggets, fries and a drink, BloombergMcDonald's announced its own plans for a similar $5 value meal.

"This is likely to be a summer of value, or maybe a year+ of value, to draw more price-sensitive customers back to fast food," Morgan Stanley analyst Brian Harbour wrote Tuesday in a research note. "Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending," McDonald's CEO Chris Kempczinski said on the company's April 30 earnings call.Price increases and reduced savings among low-income consumers have curbed sales — and the second quarter is expected to be worse than the first, Harbour predicts.

Indonesia Berita Terbaru, Indonesia Berita utama

Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.

Documentary filmmaker Morgan Spurlock, who skewered fast food industry, dies at 53Documentary filmmaker Morgan Spurlock, an Oscar-nominee who made food and American diets his life's work, famously eating only at McDonald's for a month to illustrate the dangers of a fast-food diet, has died.
Sumber: KSLcom - 🏆 549. / 51 Baca lebih lajut »