BottleRock Napa Valley, now in its 11th year, brings a big boost to local businesses in downtown Napa. Roughly 40,000 people are expected to attend the sold-out festival each day. The patio at the Napa General Store was nearly full on Saturday morning, thanks to walk-ins. Many are in town for BottleRock.Manager Luis Basteri says the restaurant tries to take advantage of the early crowds before the festival gets underway in the afternoon."We have a lot of people from the outside.
"This is spectacular for us, because we are so busy, full house, for almost whole week," said Maria Elena Monterrosa, housekeeping manager.One couple from Orange County made the trip up to BottleRock for the second year in a row. They've explored a bit of wine country during both occasions."We're staying up in Calistoga. It was hard to get a place around here because we did it last, we didn't do the early booking," said James Alves.