“What has been really amazing is for the last hundreds of years in beauty, everything was based on chemistry,” said the global managing director, augmented beauty and open innovation at, during a conversation with Jenny B. Fine, editor in chief of Beauty Inc and executive editor, beauty, at WWD.
Externally, L’Oréal works with the likes of Gjosa in Switzerland on water-fractioning technology for showerheads. L’Oréal’s first UV sensor, from La Roche-Posay, is an example from many years back. “A wearable just to measure UV was something that people didn’t want to have,” said Balooch. “Every person wants to have the right product for them, understanding their biology, environments, needs and lifestyles,” he continued.
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