Music Publicist Kathryn Frazier Was ‘Ready to Quit’ the Industry. Instead, She Added ‘Life Coach’ to Her Resume

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On mental health in music, Kathryn Frazier talks being a publicist and life coach for Mental Health Awareness Month. Frazier founded the PR firm Biz3.

— and a certified life, career and relationship coach who’s worked with everyone from college students to world-famous musicians. Based in Los Angeles, Frazier also recently became a Reiki master, expanding her practice to more thoroughly tend to the mental, emotional and spiritual health of her clients.

That’s when things like addiction and suicide , or I’ve seen artists who just couldn’t keep up with it, and their careers just kind of went away. That’s not to say I coach everyone I rep because I don’t. But I certainly bring elements of it in. When talking to people on the phone or at a shoot, I really check in on people’s well-being and talk to them about their feelings, or what’s happening with their energy, or pull out an essential oil or show someone how to do fourfold breath.

So I always start with finding out how much a person’s brain and mental chatter are going, and give the tools for that right out of the gate. It’s a really common thing. There’s a famous star that I’m talking a lot with right now, and they have the same compare and despair and negative self-talk and imposter syndrome as a college kid I’m working with. If you had bubbles above their heads saying what they’re feeling, they’re the same, even though they’re in completely different scenarios.

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