The organization, called Beautyfor, is taking on excess inventory from beauty brands and will sell them in quarterly ticketed sales in New York. Its inaugural sale will be June 22, with tickets going live June 8 on its website.
“The four quarterly sales are the crux of our organization,” Shacknai said. “But we also plan to host some events in between that may spotlight singular brands or organizations, and that will be a bit more intimate in feel.” “There will also be plenty of activations, the sorts of things that we as editors have gotten to enjoy for many years brought to the masses, as well as promo codes, vouchers to redeem with local beauty destinations and discounts for some of our partner brands’ websites,” Shacknai said.
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