Salesforce to open new AI center in London as part of $4 billion UK investment

Salesforce said Thursday it will open its first, flagship artificial intelligence center in the U.K., in London's Blue Fin building.

Salesforce also revealed that its venture arm, Salesforce Ventures, has invested over $200 million into U.K. startups, including AutoGen AI and Eleven Labs.is opening an artificial intelligence center in London, making a bullish bet on the U.K. as a global technology hub.The U.S. software giant said in a statement Thursday that it is opening a more-than 40,000-square-feet facility in London's Blue Fin building, which can host over 300 people.

Salesforce said the center, which is planned to be the first of many globally, would support its U.K. and Ireland business. It will be led by the firm's U.K. and Ireland CEO, Zahra Bahrololoumi.The news was announced at Salesforce World Tour event at the London Excel venue on Thursday, which is expected to see more than 17,500 delegates and customers gather from companies including Aston Martin, McLaren, Just Eat Takeway, and John Lewis.

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