– one of the fastest-growing fintech companies in Africa has partnered with Jabu Malungane to tell his story of tenacity, resilience and persistence in a new documentary. This documentary has been launched and chronicles the entrepreneurial journey of Jabu Malungane, founder ofargue that this figure significantly underestimates the true extent of unemployment, as it fails to capture the dynamic informal sector’s activity.
In pursuit of its broader mission to empower and inspire South African entrepreneurs and SMEs, iKhokha has joined forces with Malungane to share his story of perseverance, resilience, and determination.The documentary commences with Malungane reflecting on his past struggles, recounting nights of hunger and deprivation. It then delves into his journey towards success and his ambition to establish a lasting business legacy in Jabu Atchar.
Jabu Atchar has expanded its reach from being sold outside shopping malls to encompass retail customers in Eswatini, Botswana, and Lesotho. Malungane now sells locally through select Pick ‘n Pay and Spar outlets, as well as in fruit and vegetable markets like Evergreens in Pretoria. While these retail partnerships make up 40% of his business, the majority, constituting 60%, comes from spaza shops and shisanyamas within communities, representing his largest customer base by far.
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