Jessica Alba Opens Up About Stepping Away From The Honest Company

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Jessica Alba shared why she decided to step away from The Honest Company, revealing it wasn’t ‘easy’ to say goodbye 

Jessica Alba is getting candid about stepping away from The Honest Company, the wellness brand she co-founded in 2011.

“When I realized that the business really needed the more kind of streamlined flow and not the visionary flow, I had to start thinking about what that meant for my role,” she said in a Thursday, June 13, interview. “I needed to leave it in hands that I knew it would be safe and with the right team.” Alba announced her decision to part ways with Honest in April, sharing in a statement that she planned to “shift her creative energy to new endeavors,” while remaining on the board of directors.

She added in a follow-up statement via Instagram, “Thank you for showing me that a girl with an unconventional path in business could help lead a movement for good.”

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