Dior Cashes In on Aspen Luxury Market With Dioriviera Spa Takeover

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Dior has a new spa residency at The Little Nell in Aspen, including a takeover of three treatment rooms and nine treatments for face and body.

has taken over the spa at The Little Nell in Aspen — the destination’s only five-star, five-diamond hotel — from Thursday to Sept. 2.

“For this occasion, we took over the Spa and outdoor pool with the Dior Toile de Jouy Soleil, featuring a selection of our iconic and high-tech treatments. Summer in altitude has never been so desirable,” said Olivier Hann, general manager of internationalIt’s part of a growing focus on spas for Dior.

The nine treatments include 60- to 90-minute facials, massages inspired by acupressure and deep tissue, and two 240-minute treatment protocols, focusing on head-to-toe wellness.

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