, one upcoming farmers' market in Toronto is adopting a Pay-What-You-Choose model, which aims to promote affordability by ensuring all customers have access to healthy food regardless of their financial situation.will allow customers to pay an amount they can afford for fresh produce, starting at a minimum of $5 up to a market rate of $20 or any amount in between.
"The goal is to create a more equitable and just food system where everyone can get their fair share of fresh produce." Customers are also welcome to donate to someone else's basket, with all proceeds from the market being directed back to the cost of food.
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