When the internet went mainstream at the end of the last century, many businesses that were formerly household names paid the price for failing to adapt.
The speed at which AI, particularly the latest generation of generative AI tools and large language models, has emerged has been overwhelming. Where companies have adapted, it has often taken the form of “bolting on” a chatbot. From Windows to theBut in my opinion this isn’t anywhere close to making the most of the possibilities that are on offer.
This is how they built empires in the early days of the internet age, but I’d argue they haven’t yet managed to leverage AI to replicate the same transformative impact. By failing to do so, they’ve left the doors open to others who probably will.
Likewise, Amazon wasn’t the first online store, but it pioneered personalized recommendations, next-day infrastructure and the online marketplace, reimaging the entire business of retail from top to bottom. I feel it’s a case of businesses not thinking big enough about the possibilities on offer. Often, we see companies engaged in small-scale experiments or limited use cases that improve experience or efficiency across a small subset of features., who told me that all of their consultants are being given access to generative tools that allow them to solve problems in two days, which would have previously taken two weeks.
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