Three Key Factors For Improving Company Culture

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Guy Yehiav Berita

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Guy Yehiav, a recognized industry thought leader, is the president of SmartSense, IoT solutions for the enterprise. Read Guy Yehiav's full executive profile here.

is essential to realizing the desired outcomes of the organization. Although every company has its specific cultural imperatives, three areas of execution play a critical role in achieving continuous improvement: people, processes and technology.

Decision management and standard operating procedure delivery should be engineered to support and enable employees' passion and productivity, rather than hindering their efforts or forcing them to engage in unnecessary redundancy or bureaucracy. By focusing on people first, process second and appropriate technology to round out scale and growth, leaders can foster increased adoption rates andDeveloping a holistic approach to improving company culture requires a delicate balance and continuous effort from leaders at all levels.

• In the sales function, customer relationship management technology has revolutionized the way salespeople operate and measure their success. Thirty years ago, sales relied heavily on pen, paper and rolodexes. When the original CRMs came along, they acted as a database where behavior could be surveilled and measured.

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