Fashion Industry Leaders Grapple With Economic Pressures, AI and Sustainability, New Kearney Survey Highlights

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Key insights on trends, direct-to-consumer strategies, and China market recovery to be unveiled in an upcoming webinar featuring industry experts.

While fashion industry executives are still “extremely concerned” about perennial issues — such as inflation and the prospect of a recession, labor and product costs, drafting effective direct-to-consumer strategies and the future of DTC— they are also wrestling with a host of more contemporary issues, including the impact of AI, sustainability and the trajectory of consumer change in China, according to a survey of 1,000 industry leaders conducted by Kearney, a global professional services...

The survey results will be presented during a webinar titled, “Inside the Minds of Today’s Fashion Industry Leaders.” The webinar, to be held Sept. 10, will be led by Kearney partner and WWD Global Impact Council member Brian Ehrig, Kearney’s global head of fashion and luxury.Colman Domingo, Mariacarla Boscono, Aidan Bissett, Christopher Abbott Front Fall Campaign for Cos

Ehrig will be joined by Vincent Barbat and Nora Kleinewillinghoefer, who run Kearney’s European and Americas practices, and who will share their perspectives informed by their client work and conversations. The discussion will be moderated by WWD’s executive editor of strategic content Arthur Zaczkiewicz.“Inside the Minds of Today’s Fashion Industry Leaders” will showcase areas industry executives see as “essential” for their own companies.

Kearney also took an in-depth look at the future of sustainability spending and found that 85 percent of respondents plan on maintaining or increasing their current sustainability spending levels over the next six to 12 months. The survey revealed that 48 percent of those polled said the number of brick-and-mortar store locations will remain the same in the next 12 months, with 38 percent expecting to add physical• What can fashion companies do to counteract inflationary pressures?• What are the most urgent improvement areas fashion companies need to make progress in?All About Beach Volleyball Uniforms at the Olympics: Dress Code, Sizing and Why Some Athletes Prefer Bikinis.

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