Canva, the popular online design platform, has recently made important moves that demonstrate its growing ambitions in the AI-powered design space. The acquisition of Leonardo.Ai, an Australian AI content production platform, and Canva’s partnership with Getty Images highlight the company’s focus on enhancing its AI capabilities. These strategic moves position Canva as a significant player in the design industry—and pose a potential challenge to Adobe’s dominance.Canva’s acquisition of Leonardo.
This partnership gives Canva an advantage that differentiates it from Adobe’s offerings. The Getty Images library includes more than 350 million images, which compares to 248 million for the Adobe Stock library . This could attract users who prioritize quality and seek an alternative to Adobe Stock.NYT ‘Strands’ Hints, Spangram And Answers For Tuesday, August 20th
For its sheer quantity of templates, Canva has the edge. Its platform boasts an extensive library of 250,000 free templates, with more than 400,000 templates available on its premium plan—significantly surpassing the number of templates offered by Adobe. This selection provides Canva users with a wide range of options to kickstart their design projects and support various creative needs.
By catering to the needs of professional users and businesses—including via the Leonardo.Ai and Getty Images deals—Canva has made a big push to expand its market reach beyond individual users and small teams. This begins to position Canva as a viable competitor to Adobe not just for Adobe Express but in the enterprise market as well, potentially opening up new revenue streams and growth opportunities for Canva.
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