’s Goop is restructuring the business to focus on three key areas, and laying off 18 percent of its 216-strong workforce.Goop said its revenue increased in 2023 and is on track to increase again in 2024, but did not provide a percentage number or a monetary figure. As part of that, beauty revenue was up 40 percent last year.wise, it has G.label, where the company said revenue is up 51 percent in the year to date compared with the same period a year earlier.
As part of its beauty play, Goop recently opened a new store in the Bay Area at the Marin Country Mart in Larkspur, Calif., the company’s sixth retail location, but first with an in-store treatment room. The other stores are located in Montecito and Brentwood, Calif.; New York City; Sag Harbor, N.Y.; and Hawaii.
“Goop Kitchen launched in our Costa Mesa CloudKitchen last year and experienced a payback of less than three months. Simply put, this is the most impressive operator I’ve seen in the last decade of investing in online delivery. We’re excited to partner with the team to help support their growth in CloudKitchens and bring this incredible offering to customers around the world,” said Berdakin.
As a result, Goop said it identified a number of redundancies and strategic improvements in their organization design, which resulted in the layoffs. WWD understands that the reduction was made across most divisions.
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