It’s a sunny late summer afternoon in London, but a group of teens have chosen to be inside a studio for the new Indu Beauty shoot, showcasing the English beauty brand’s first-ever SPF. It’s probably not the first way you’d expect a teen to spend their scarce free time with this weather, but the team behind Indu is set on challenging assumptions like that.
I feel like that's what I was really happy about.” This is something Hammer also mentioned when we met the day prior, “They just want to feel elements of being heard, elements of being listened to, being able to have bits of control in their lives.” She continues to share how she had to try to convince retailers that teens are not just set on acting older than their age and would be interested in products designed for them.