New California law will force companies to admit you don't own digital content

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California Governor Berita

Digital Storefronts,Digital Copies,Digital Media

Anna has been a freelance writer for more than a decade. In that time, she's covered everything from electronics to esports, from marketing to magic. Her tech and entertainment reporting has appeared on Ars Technica, Mashable, Digital Trends, and more. She especially loves playing, making, and geeking out over video games.

, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying digital copies of video games, music, movies, TV shows or ebooks from an online storefront.

The move to digital storefronts has raised new parallel concerns about ownership and preservation for media in the modern age. Ubisoft's move to after the game's servers shuttered is one of the most recent examples of how customers can suddenly lose access to media they felt they owned. The new California law won't stop situations like's disappearance from happening, and it won't stop those losses from hurting. But it does make clearer that ownership is a pretty rare and intangible thing for digital media.

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