“We’ve always had an incredible customer base in L.A. and one of our first pop-ups ever was at the Grove in 2018,” cofounder and co-chief executive officer Christine Chang told WWD in a statement. She and business partner Sarah Lee launched the company in New York first as a curation of K-They’re calling the experience “Night Market,” an interactive evening affair where guests will enjoy complimentary Korean treats , a merch shop, photo booth and Glow Recipe product giveaways.
“We have an incredibly innovative new moisturizer launch in December that we’ll be previewing the formula to guests at our Night Market L.A.,” added Lee of what’s to come. “They’ll be able to test the unique and luxurious texture of the moisturizer ahead of the launch and learn a little bit about this formula that is beyond a typical moisturizer. It’s a true hydrating and sensorial hug for your skin with powerful actives.