Bally Sports' parent company, FanDuel partner for regional sports networks rebrand

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The days of Bally Sports are numbered as the network's parent company struck a deal with sports betting giant FanDuel to rename the RSNs to the FanDuel Sports Network.

Diamond Sports Group, the parent company of several regional sports networks, has closed a partnership deal with American sportsbook FanDuel. On Oct. 21, Diamond Sports Group's Bally Sports will be renamed to FanDuel Sports Network. The full names of RSNs will vary slightly across its 16 markets based on the region. For instance, Atlanta Braves and Atlanta Hawks games will be broadcast under the FanDuel Sports Network Southeast banner.

Diamond CEO David Preschlack said the partnership with FanDuel is expected to help the company to continue to 'elevate the fan experience.' 'Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners.

Diamond Sports Group's stable of RSNs broadcasts MLB, NBA and NHL games. Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.

 

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