Does AI have any business in arts and culture?

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Technology has always had its place in the arts, Freya Salway head of the Google Arts and Culture Lab, reminds us as we explore how AI is influencing

artistic expression.has supported artists’ experimentation with AI through residency programmes and bespoke collaborations, partnering with renowned artists, innovators and cultural organisations.

“It’s very diverse on a global level, but we look locally as well, engaging with communities and local cultures that aren’t known on a global scale – engagement with local culture can yield like different perspectives, and that also helps our understanding of one another,”“My role is more to look at – as there’s the rapid advancement of emerging technologies, particularly in the space of the advancement with AI – how these technologies can support our engagement with arts and culture,” she says.

“I think what is quite interesting with AI, is the ‘how’ it can help us. There’s so much information – I go to a library, there are so many books to read. I’m like, where do I start? And often we go to what’s comfortable and what we know. And I think it’s interesting how AI could perhaps expand our frame of reference and offer new insights and connections with vast amounts of cultural collections and data,” she says.

AI expand our frame of reference and offer new insights and connections with vast amounts of cultural collections and data.

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