"In terms of AI, the interactive entertainment business has been into AI forever," Zelnick said in a new interview. "Let me just remind you, AI stands for 'artificial intelligence,' which is an oxymoron, there is no such thing."
Zelnick's remarks, while framed in a circumspect way, come as cold water at a moment when many C-suites are all-in on AI hype — and because of Take-Two's enormous stature in the space, other execs just might be paying attention.Games have long used rudimentary AI for practical matters, like programming non-playable characters to find and attack the player (albeit often with
But the advent of generative AI over the past few years has given game studios new tools to create in-game assets like graphics and models using tech like OpenAI's DALL-E or Recraft. On its face AI is just a new toolset, but it can also result in"I would love to say that going to make things cheaper, quicker, better, or easier to make hits," he says. "I don't think that's the case.
But where he landed was a familiar line for tech execs: that instead of replacing human creatives, AI will ultimately just free them up to work on more interesting stuff. "What means is that our creative people will be able to do fewer mundane tasks and turn their attention to the