‘I’m often the only woman in the room’: the female music managers changing the industry’s tune

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With women now comprising 38% of its 1,500-strong membership, the Music Manager’s Forum typifies the changing face of the industry

Self Esteem, stage name of Rebecca Lucy Taylor, top, performing at the Hammersmith Apollo in London in March 2023. She is managed by Louise Latimer.Self Esteem, stage name of Rebecca Lucy Taylor, top, performing at the Hammersmith Apollo in London in March 2023. She is managed by Louise Latimer.Things have changed in the music business. And while modern managers are likely to be better behaved, they are also more likely to be women.

shows how instrumental he was in getting the Beatles signed to Parlophone, breaking through in America, and taking them on tour – and how nervous he was of being cast aside by his clients.make it harder for new acts. Epstein almost gave away the Beatles merchandise, accepting a deal for just 10% of the proceeds, while modern managers need to keep track of a rapidly changing merch market, which now even includes virch – virtual merchandise in video games.

The same applies in other parts of the industry, according to Jade Busola, who manages Afrobeats star ThisizLondon. He asked her to “help out” after they met in a Lagos recording studio and three years later, she has helped him become a breakout star after producing the first Afrobeats tune to reach a billion streams on Spotify: Calm Down by Rema and Selena Gomez.

The biggest problem she faces is that “you get to the door of a venue or the dressing room and the staff always think you’re a groupie”.

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