of trying to ban it in New York City. But one company has now brought a new version of the delicacy to market.
Cultivated-meat company Vow debuted a foie gras dupe dubbed Forged Gras on Tuesday. Rather than a one-to-one version of foie gras—the fatty liver of ducks and geese—the new creation is sourced from Japanese quail, giving it a subtle gamey flavor.
According to a survey that Vow carried out with 1,000 American meat eaters, only 8 percent had tried foie gras before, with the ingredient’s lack of availability one of the main barriers to entry. Of those who hadn’t tasted foie gras, just 5 percent said it was because of ethical concerns. As such, Vow is aiming to create a product that’s different from traditional foie gras beyond the animal-cruelty concerns.