Retailers' earnings reports over the past two weeks have shown a significant gap between brands that are thriving and those that are struggling. Major retailers like Target, Kohl's, and Best Buy reported disappointing results, while Walmart, Dick's Sporting Goods, and Abercrombie & Fitch had strong sales performances. With inflation persisting for over two years, consumers have become more selective about their spending, leading to a preference for stronger retailers.
As the holiday shopping season approaches, retailers are looking to attract more cautious consumers with discretionary purchases such as party outfits, makeup, and toys
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