Shopping season is in full swing, and small businesses are gearing up for their biggest day of the year."This is, like, my favorite day of the year," said Sarah Small.Sarah is with ‘Wicker Goddess,’ located near Missouri and 12th Street. Her business began on Instagram, and later bloomed into a brick-and-mortar shop. She says days like Small Business Saturday helped that happen.
"Molina says it’s a way to get unique gifts, while giving your dollars to local Phoenix residents."These are our neighbors," said Molina. "Our friends, our family."According to a LendingTree survey, just over half of Americans surveyed say they will participate in Small Business Saturday, with 34% of people surveyed exclusively shopping at small businesses that day. Some business owners, like Alice with Gilbert Made, said it makes a big difference.
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