Takealot Dominates South African E-commerce Market with 15-20% Share

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BUSINESS Berita

Takealot,South African E-Commerce,Market Share

Naspers-owned Takealot leads the South African e-commerce market with a 15-20% share, followed closely by Checkers Sixty60. Online fashion stores hold the largest market share, followed by electronics and groceries. The industry has seen significant growth, driven by improved delivery services and a rising number of online shoppers.

Naspers-owned Takealot is the leading e-commerce platform in South Africa, holding a 15% to 20% market share. Its nearest competitor, Checkers Sixty60, has a 12% to 15% share. Woolworths and Superbalist follow with 8% to 10% and 5% to 6% shares respectively. The remaining share is split among multiple players. Online fashion stores lead with approximately 35% of the market.

The e-commerce industry in South Africa has seen an annual growth rate of more than 30% over the past five years, with one in three South Africans having shopped online in the last year. The industry is expected to grow at over 20% annually over the next five years. Enhanced services like same-day delivery have driven growth during the pandemic

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